
The
health and beauty benefits of Red Ginseng have been known across Asia
for millennia. Red ginseng is a prize of South Korea, where it is very
carefully monitored by the government for quality and authenticity.
In
this day when people are consumed with miracle cures to help them look
and feel better, red ginseng has proven itself to be the genuine
article. South Koreans partake of red ginseng in various forms daily.
Anyone who watches popular Korean dramas cannot help but notice red
ginseng in packets or pouches prominently featured, being enjoyed by some
of the country’s biggest stars, like Song Joong-ki and Kim Woo-bin. The special CheongKwanJang brand of red
ginseng is specially matured to a minimum of 6 years growth to ensure
the highest efficacy of its healthful components.
Representing
South Korea as the national gift to such visiting dignitaries as Pope
Francis and Queen Elizabeth II, the Korea Ginseng Corporation, or KGC,
has blazed the trail of bringing the wonder of red ginseng to American
shores. Always moving with time and trends, KGC joined hands with the
brightest rising star in New York’s Koreatown, Besfren Café, to launch
their Everytime Extract and special Women’s Balance.
There
is the high-quality, daily formula in the Everytime Extract gold packet,
which, like many medicines is bitter as heck, but terrifically good for
you. Everytime Extract has been certified by the Korean Government
as boosting the immune system, increasing energy and stamina, blood
circulation and antioxidants and promoting healthy aging.
KGC
also proudly displayed their pink-packaged Women’s Balance which is -
you guessed it - for the ladies, with a milder, sweeter taste, full of
nutrients directed to women’s health and beauty concerns. While bearing
the same health qualities of the Everytime formula, the pomegranate,
lemon balm and cranberry extracts in the Women’s Balance has the
additional effect of reliving menstrual concerns and digestive issues.
The
launch, and its wonderfully festive party, complete with live jazz combo
and fun photo opportunities to capture how guests, including some of New
York City’s biggest social influencers, really felt about trying the
ginseng products. The “Yuk” faces after the samples of Everytime
Extract framed for posterity were all great fun.
Many
of the guests happily toted around the yummier Women’s Balance
pouches as if they were juice packs for grown-ups.

Besides the red ginseng line, the event starred Besfren’s culinary
wizardry, infusing many of their delicious pasties and drinks with red
ginseng, which gave their treats a lively and nutritious flavour punch.
It was certainly the sweetest way to make the ginseng go down.
With
the KGC’s accent on well-being, and Besfren Café’s ever-evolving line of
delicious and healthy desserts and beverages, there is no stopping
America’s growing familiarity and embrace of Korean Red Ginseng.
~ The
Lady Miz Diva
December 14th, 2017
KGC's
CheongKwanJang Red Ginseng products are available at
BESFREN CAFE and
BESFREN BEAUTY, 315 Fifth Avenue at
32nd Street in Manhattan.
Find out more about
KGC's CheongKwanJang Red Ginseng products and their benefits on their
website:
https://www.kgcus.com/